Jordan Edwards
Operator.
Investor.
Author.

CEO of Mixology Clothing Company. Partner at Chart Organization. Author of Business Jiu Jitsu. Real businesses, real decisions, documented.

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16Retail Stores
150+Investments
400+Team Members
Portfolio

The Ventures

View All
01
Mixology Clothing Company
Chief Executive Officer
Fashion Retail→
02
Chart Organization
Partner
Investment Management→
03
Business Jiu Jitsu
Author & Podcast Host
Book · Podcast · Framework→
04
Mix University
Founder
Education Platform→
05
Fashion First Responders
Founder
Nonprofit→
06
ZForge
Founder
AI Software→

"Brazilian Jiu Jitsu taught me how to stay calm under pressure, think strategically, and adapt quickly — skills that are just as essential in business as they are on the mat."

Jordan Edwards · Business Jiu Jitsu
Newsletter

Real Lessons.

Real businesses.

Bi-weekly. Store decisions, investment moves, leadership lessons, and the Business Jiu Jitsu framework — documented as it happens.

Sample

"Opening store #15 taught me something critical: Your first location needs to be 10x better than your 15th. At store 1, you have no brand recognition. At store 15, your reputation does half the selling."

Bi-weekly. Unsubscribe anytime.

Platforms

Find Jordan

LinkedIn2.5KFollowers→ Instagram13.4KFollowers→ X / Twitter334Growing→ YouTube1KSubscribers→ MediumMLong-form→
Fashion Retail · CEO

Mixology

Clothing Company

"It was one of our seed investments, and has since grown into a mighty oak tree." 16 stores across New York, New Jersey, and Florida. 400+ team members. 250,000+ active customers.

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16Locations
400+Team
250K+Customers
Jordan Edwards

"At Mixology, we focus on hiring from the communities we serve."

The Story

Built from the Ground Up

2009

Seed Investment

Chart Organization makes a passive investment in a new retail concept. The Edwards family bets on a gap in the women's fashion market.

2013

Jordan Takes the Helm

Hurricane Sandy damages several locations. Revenue doubles in eight months after Jordan joins and restructures operations.

2024

Palantir Foundry Live

Among the first family-run fashion businesses to deploy Palantir Foundry in live production. Jordan wins the Boot Camp Audience Choice Award.

Fashion +

Community

Mixology was built to address a gap: accessible, trend-driven styles in a welcoming, community-oriented environment.

"She and I are very lucky to have each other."

Jordan Edwards, on Gabrielle Edwards Schwadron
Key Facts
HQ

Long Island, NY

NY, NJ, and Florida — Westhampton Beach, Westchester, Nassau County, NYC, Boca Raton.

Tech

Palantir Foundry

Shopify, Salesforce, QuickBooks, ADP, Google Analytics, VCount — fully integrated, live.

Heart

Community-First

Fashion First Responders, Mix University pipeline, Mix Moms program.

Visit MixologyBack
Investment Management · Founded 2003

Chart

Organization

"Chart has grown into a diverse holding company with interests in multiple industries." Commercial real estate across 7 states and Canada, 150+ angel investments, Jordan as Partner.

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7States + Canada
150+Investments
2003Founded
Jordan Edwards

"We treat our stakeholders like customers. People do business with people — treat them well."

Glenn Edwards, Founder
Four Pillars

The Portfolio

I

Real Estate

Office, retail, entertainment, multi-family, and land across the U.S. and Canada. Headquartered in Lynbrook, NY.

II

Fashion

Wholly owns and operates Mixology Clothing Company — 16 locations, 16 independent brands, 425 team members.

III

Portfolio Investments

150+ angel investments across security, technology, water management, direct-to-consumer, and sustainable companies.

"The best multifamily deals at Chart Organization weren't found on LoopNet. They came from relationships built over years."

Jordan Edwards · LinkedIn
Visit Chart OrganizationBack
Book · Podcast · Framework

Business

Jiu Jitsu

"The idea came from conversations with my teammates. I would use jiu jitsu metaphors because the language of business was foreign to them."

Get the BookListenBack
The Framework

Four Principles

I

Leverage Over Force

The best move rarely requires the most effort. Find the angle that multiplies your output.

II

Position Before Submission

Build position first. In retail: establish margin structure before chasing volume.

III

Calm Is a Weapon

The operators who thrive in a crisis are those who trained for it.

IV

Treat Everyone Like a Customer

"Build relationships with everyone you work with and make sure they profit from it."

World-Class

Guests.

The Business Jiu Jitsu podcast brings together the best minds from the mat and the boardroom.

Notable Guests
BJJ

Gordon Ryan & John Danaher

World champion and his legendary coach.

Olympic

Travis Stevens & Jimmy Pedro

Olympic silver and bronze medalists in judo.

Military

JP Dinnell, Mike Rogers, Nick Koumalatsos

Navy SEALs and special operators.

Business

Rich Byrne & Jason Khalipa

Billion-dollar CEO and CrossFit champion.

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Education Platform · Fashion Industry

Mix

University

Six weeks. Real skills. Retail math, OTB planning, vendor negotiation, career development — with letters of recommendation and active job placement built in. "My goal is to help people succeed with the resources they have — not the resources they wish for."

Enroll NowBack
6Weeks
100%Job Pipeline
Jordan Edwards

"My goal is to help people succeed with the resources they have — not the resources they wish for."

Curriculum

Six Weeks. Real Skills.

W1–2

Retail Math & Finance

OTB planning, MMU, sell-through analysis, margin structure — the financial fundamentals that separate operators from guessers.

W3–4

Buying & Vendors

Brand selection, purchase order strategy, vendor negotiation, market trips, and building long-term partnerships.

W5–6

Career Placement

Resume, interview prep, letters of recommendation, and direct pipeline into Mixology Clothing Company and partner brands.

Enroll at Mix UniversityBack
Nonprofit · Community & Disaster Relief

Fashion First

Responders

"We're about building community." Mixology Clothing Company's charitable arm — built on the belief that business should leave every community better than it found it.

Learn MoreBack
Jordan Edwards

"Business should leave the community better than it found it."

The Mission

Fashion as Service

I

Disaster Relief

When communities face natural disasters, Fashion First Responders mobilizes with clothing, essentials, and support — documented in real time.

II

Community Events

Charity events, in-store fundraisers, and community activations that bring Mixology into the heart of the neighborhoods it serves.

III

The Philosophy

Document every event in real time. Fashion First Responders is the most emotionally resonant content in the Mixology ecosystem.

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Vertical AI Software · Palantir

ZForge

Vertical AI Software

ZForge productizes and licenses AI applications built on Palantir Foundry — with implementation as the delivery wedge. Built from the Mixology Clothing Company deployment: 16 locations, 8+ integrated data sources, live in production. Applications that took over a million dollars to build from scratch, licensed to mid-market companies that cannot wait years to get there.

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#1Boot Camp Award
8+Data Sources Live
Jordan Edwards

OTB Portal, PO Checker, Brand Lifetime Value, Workforce Scheduler, Sales Dashboard, Markdown Dashboard, VCount Analytics — all live.

The Stack

What's Built

I

OTB & Buying Intelligence

OTB Portal, PO Checker, Brand Lifetime Value — moving from gut-instinct purchasing to conviction-based, data-driven buying.

II

Operations & Workforce

Workforce Scheduler, Sales Performance Dashboard, Markdown Dashboard, Q4 + YTD Review. Full visibility across all 16 locations.

III

Unified Platform

VCount Traffic Analytics. A Unified Application Shell — a single command center for the entire business.

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